Twitter is a powerful platform for marketers, businesses, and users alike. Its also such an extensive and complex network of relationships that it can sometimes overwhelm you and leave you frustrated. If you feel that you’re just not on top of things, a few handy Twitter tools can come to your aid. In this post we take a look at five powerful Twitter analytical tools that can offer insights to help you analyze your tweets and followers, bring order into your chaotic Twitter life and restore a sense of confidence and purpose so that you get the best perspective of your relationships which in turn can help you become a powerful influencer in your own right.
5 Free Twitter Analytical Tools for Your Business
Twitonomy is a powerful analytical tool that offers detailed and visual analytics on any Twitter user you follow or anyone who follow you. You get a perspective on a user’s tweets, retweets, replies, mentions, hashtags and more. You can monitor your interactions with other users as well as tweets from your favorite users, search terms and lists. The tool lets you instantly find out those you follow but who don’t follow you back. You can also track clicks, your follower growth, and more over a period of time. Finally, you can export your search analytics, followers lists, and people you don’t follow to Excel or PDF files for later analysis.
If you want to know how your tweets are doing, you get the information delivered to you via email thanks to this all-in-one analytical tool SumAll. You can customize your report so that it delivers all the key points, significant insights, comparisons with past data and more as daily or weekly email messages. You can connect as many accounts as you like and can even manage Facebook, Google, Mailchimp and Instagram accounts. With features such as custom alerts, thank you tweets, and throwback Thursdays, SumAll is a handy tool for not just Twitter but all your social interactions.
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If you want a visual snapshot of your Twitter activity, Twtrland is where you have to be. Its dashboard lets you understand your influencers, your audience demographics, people who are in your close network and so on. You can easily find out the new Twitter users in your home town, or specific businesses in your locality, or even women under 30’s in New York city, if you must. The Pro account offers a much more comprehensive analysis for your business.
If you want to understand your followers, and organize and manage them easily, you’ll need SocialRank. You can find followers based on a number of filters such as keyword, location, interests, and activity, and sort them based on reach, engagement, and importance. You can also find your best follower, followers in alphabetical order and the most followed ones. After sorting or filtering, you can create custom lists and even export them to a CSV file for later analysis.
SocialBro provides comprehensive information about your community, providing a clearer picture of your target audience, be it clients, customers or influencers. You can find out your best tweet times, identify influencers, analyze competitors, segment your followers so you can send personalized DMs, and measure the effectiveness of your tweets and campaigns with bitly.You can also discover how you are performing on Twitter in comparison to your peers.
There are plenty of great Twitter analytical tools in the marketplace and its simply not possible to cover them all, but you should find a useful one in this list for your business and personal needs.
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