Doing business got a new dimension after the World Wide Web boom. Traditional ways of selling, advertising, marketing, or gathering customers’ data has been replaced by online methods. Internet, perhaps, the best of the creations of humankind, has made this possible. In addition, advances in the field of computing, especially mobile computing, and evolution of mobile devices today have made it more liberal to do business online. In this context, creating a business website and incorporating it with marketing and sales features such as integrating a wordpress shopping cart into it has become as essential as owning the business itself.
In a research, it is revealed that majority of small & medium scale business owners and some of the non-mainstream businesses even do not have a website of their company. Many businesses operating locally still believe that their business intelligence and reputation in the market are sufficient to bring in further business.
Why Businesses Must Go Online
For all of them, here are some facts that argue for why you must go online.
- To be part of a larger league and become more close to the buyers
- Offer the buyers the benefit of shopping online at the comfort of their home
- Make the products/features/usability visible to the buyers for a better informed decision
- To be active on the social media, such as Facebook, Twitter, Google Plus etc.
- Interact directly with the buyers through facilities, such as Live CHAT
- And most importantly, enjoy more sales from your website and earn more revenue
To help you understand better, let us take the example of technology giants Google. In a recent announcement by research organization, Deepfield, Google has outnumbered Facebook, Twitter, and Netflix together based on the number of entire end device and user audience share. This means that Google’s share in these criteria is more than 60% of entire count.
This announcement is a significant reminder to marketers that there is much to be gained by taking businesses online. If you still haven’t done so, here are some of the simple tools that you must implement in your next attempt of online marketing.
Tools to Build an Online Presence
Build a Website
The first thing to gain an online presence is to build a website. While building your corporate or product website, keep in view the various Google guidelines and Search Engine Optimization (SEO) updates. Include competitive keywords suitable with proper density of their use, so that Google will identify them and list your website when the buyers search those keywords online. Moreover, integrating tools such as adding a WordPress shopping cart is also ideal to encourage users to make instant purchases right from your website.
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Grow Your Presence on Goggle +
Google Plus is the social platform for all from Google. Google Plus at present, is one of the best social media platforms to engage the community. Represent your business in Google + for more improved visibility of your brand, products & services. Join various groups of your choice and interact frequently with them.
Be Seen on YouTube
YouTube is a popular video sharing platform from Google. Use the power of this amazing service to showcase your company, brands, products, services, how-to-guides, product launches and more. YouTube Videos are a useful platform that people check out to view reviews and opinions of tech gurus before making a purchase decision.
List Your Business on Google Maps
Google Maps is a listing that pinpoints the location of your company, its branches and other outlets. Submit maps of your company location, product launch location, sales point locations, and any such relevant locations that people will make people’s search for commute effortless.
Picasa & Google Images
Picasa is a fantastic image-sharing platform from Google that is helpful to highlight business relevant images and pictures for the end users. Many business owners and marketers use these platforms for their benefits.
Google is a great place to start when you are getting ready to build your online marketing campaigns. Using many of the tools mentioned in this article will go a long way in establishing your presence where it matters.