With social media playing an increasingly dominant role in today’s business, companies focusing their marketing campaigns on social media platforms to get noticed, gain customer loyalties and build their brands can thank Facebook and BrightEdge for their efforts to educate users on how to optimize social media for SEO for their business. Close on the heels of releasing a best practice guide to using Facebook as a marketing tool, Facebook has joined hands with BrightEdge to release BEST PRACTICES TO DRIVE ORGANIC SEARCH PERFORMANCE WITH FACEBOOK, a whitepaper, to help Facebook page admins optimize their Facebook pages for better placement in search results.
How to Optimize Social Media for SEO
If your answer to the following questions is No, you need to get yourself updated with the best practices that will leverage your social SEO.
Link to your Facebook page from your website using your brand in the anchor or alt-text?
Use your brand name in your posts?
Get links to your Facebook page by driving social engagement and “Likes”?
Use Facebook Shares and Likes to improve rankings of any page on your website?
Interlink your directory pages with parallel Facebook pages?
Integrate your website broadly with Facebook Social Plugins and Facebook Connect?
You can get your free copy of the white paper “Facebook For Social SEO: Best Practices To Drive Organic Search Performance With Facebook” from the official site, or you can download it below.
And don’t forget to share your views about it in the comments section below this post.