Who is a social media community manager? In a very plain and simple language, the job of a social media community manager is to enforce the visibility of a brand in the social media and also engage a brand through the social media platform. Traditionally speaking, such a person is the online Public Relation Officer of the online business. The Community Manager of a social forum must be apt to the job. His major call of duty is to interact with the clients in a friendlier manner. The social media community manager must be highly responsive to the questions asked by the clients. He must be very clear in how he explains and clarifies the issues to the clients.
Responsibility of social media community manager
Apart from engaging the clients, the community manager also has the additional responsibility of crafting reliable contents that will be crafted into the websites. He must do this consistently. The contents which the community manager creates must be relevant both to the business and the audience. Whether he is writing for the business or the audience, the rules, etiquettes and the best practices of writing such must be observed.
The community manager must possess an excellent reporting and analytic skills, so that he will be able to write effectively and answer questions from the clients in an analytic manner. These skills will equip him to gauge the extent of the contents as well as the client’s comments and feedbacks. It is also very apt for the community manager to have some background training on marketing. Integrating his knowledge of marketing operations with the demands of the social media marketing will ensure a considerable result.
Stress management is another issue which is very necessary in choosing a community manager. This is because the manager might not be always online in responding to people’s questions and comments. Like every other person, he has to log out and log in again. What of the moments when he will be sick or depressed or still, when he is not in the right frame of mind to work? The ideal thing to do is to have a team working with the community manager. This team must have a common training so that they will represent the vision and mission of the organization.
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The social media community manager must have an excellent judgment skill. He must know how to capitalize on issues whenever they arise on the social media. He must also be in a perfect relationship with the management. He should know the vital issues about the business so that he will be able to answer questions that are posed by the clients or readers. It is either he knows the right answer to a question or at least know where he can quickly find the answer. On the part of the managers, it is very important that they lay bare all the necessary information which the customers need to know about the business. This is to make sure that he does not run dry in providing answers to the clients.
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