This is a guest post from John Smith. John uses several tactics, including running successful contests, to build his blogs to a successful stage. In his diet blog weightlosstriumph.com he has top coupons and discounts codes for products like Medifast, a popular meal replacement diet plan. In this guest post John wishes to share his views on how to effectively run successful coupon contests to generate viral traffic. He has applied the methods described below on his Nutrisystem discount code page. Nutrisystem is 30-year old successful weight management program.
One of the best ways to get traffic to your website or make your website go viral is by running contests. Contests can be a great way to get attention, increase engagement around your blog and even get a lot of new fans. The problem with running contests however is that you often need a big budget to make a significant impact and this kind of budget isn’t easily accessible to everybody. There is good news though, and that good news is that you can run a successful viral contest without having any money.
How? It’s quite simple, all you need to do is look for some highly valuable, very expensive and high demand products in your niche and get in touch with the creators to give you coupons for your readers. On the long run you will be able to get a lot of attention without dipping your hands into your pocket. The problem however is that most of these coupon contests fail because people are getting them wrong.
Tips to Run Successful Coupon Contests to Generate Viral Traffic
This article will be giving you a few tips on how to effectively run successful coupon contests. I have run a lot of coupon contests on my nutrisystem and medifast blog, and below are the tips I used to help me get more results.
Understand Your Audience and their Needs
The first step towards running a viral coupon contest is to understand your audience and their needs. In most cases when trying to get your readers to participate in a “viral contest” you need to get them to subscribe to your website, share your contest post and engage on it – the problem with that is that not very many people are ready to go through such hassles. You can easily increase the chances of the results you get by knowing exactly what your audience needs and by targeting your contest towards them.
Make Your Offer Really Attractive
The next step you have to take when trying to run a successful coupon contest is to offer your readers attractive prizes. You need to ensure your contest offer is something not just anybody can resist and you also need to ensure it is something that can help you gain the attention of the influencers in your field.
Make sure you give people the right prizes, make sure you design your contest in such a way that everybody will be willing to participate even if they won’t win and you will be able to solicit a lot more responses.
It’s All about Quality, Not Size
The final step you have to take towards ensuring your coupon contest is a success is to work on making sure your contest focuses on the quality of the coupons you will offer your contestants instead of just quantity. You will get more results by offering people a 30% discount coupon on a highly valuable and highly wanted product in your niche than by offering people 80% discount coupons on products that can be found everywhere or that can be easily be gotten for free, no matter how many they are.