A mobile optimized website can have many advantages. Primarily, a mobile optimized site extends the usability of a standard site, and removes many of the problems they experience when viewed on a smaller screen. Missing text, difficult to read borders, and slow loading times can easily frustrate users, and can lead them away from a brand or service. A mobile optimized site represents the future, something that should be easily accessed through a phone network without losing its effectiveness, as well as providing the kind of interactivity that apps can provide.
10 Reasons Why You Should Build A Mobile Optimized Site
Some of the key reasons why you should build a mobile optimized site include:
1. More Consistent Usage
Consumers are much more likely to return to a website on their phones if they don’t get frustrated by technical problems. Poor loading times are particularly problematic, as is difficulties with reading text. While it is possible to adapt sites through additional apps and plug ins that can allow them to be read on a mobile device, making sure that there is a mobile version of a site beforehand makes things much easier for the user.
2. Optimal Downloading
When people access a website through their phones, they don’t want to have to wait for different parts of the site to load. No matter how fast a phone is, poorly designed sites will lead to slow downs and crashes if there are problems with coding. Making sure that a site loads efficiently on different platforms should therefore be a key aim for any developer.
3. Mobile Specific Features
Mobile optimised sites can be used to enable integration with mobile specific features like mapping and GPS. For example, a restaurant that has its own mobile site, and that is listed on Google Maps can be clicked on when the user is on the go. Having this distinction makes it easier for a site to stand out from its competitors.
4. Alternative to Apps
A well designed website that can be used by mobiles provides a useful alternative to apps. Rather than providing a static service, a mobile website can bring together a number of different features, and can be regularly updated.
5. Being Concise with Content
One of the main challenges of having a mobile optimised website is that you have to be ruthless in terms of content and design. Think about what features of a site may be superfluous, and make sure that the front of the site does not overload users with text.
6. Better SEO Ratings
A mobile optimised site can help you to boost the visibility of a site on search engines. Mobile downloads, and the listing of sites on mobile lists and browsers, will significantly increase your visibility.
7. Social Networking Benefits
Having a mobile online presence that is quick and easy to use means that it will be much easier for users to link back to a site through social media. Twitter mentions or Facebook likes can be rapidly distributed as more people use their smartphones to browse the Internet.
8. Make the Most of QR codes
QR codes, which are similar to barcodes, can be scanned from posters and other adverts, which will cause a site to be loaded up on a smartphone. Having this visibility makes it possible to get people to engage with a site while they’re on the go.
Again, having your website on a local map will make it easier for users to find and identify your business. Those looking for a short term solution might then be able to identify and rely on a local business that appears prominently in their phone’s search and mapping features.
10. Brand Identity
Having a strong mobile site will ultimately help you to extend the brand identity of a site into the mobile phone market in more effective ways. In this way, it is important to think about how you want your site to appear across platforms, and how you want it to retain a unified design and set of values.
Rob James is a technophile working in conjunction with DCL Mobile providers of business mobile phone deals. Rob usually blogs about all things mobile related, and loves checking out the latest gadgets and gizmos.