HP Makes Second Stab at Entering Smartphone Market

HP, one of the nation’s leading computer manufacturers, has reportedly decided to cash in on the Smartphone technology. Remember the Palm and how just a few years ago that was a big technology booster. People thought the Palm was a genius invention. Look how far we have come now. Since HP’s business model is about computers and consumers world-wide now use their phones for that purpose, HP has decided to move in on the Smartphone market because it makes sense for them.

HP’s Plan to Enter  the Smartphone Market

Spokesmen for HP recently revealed that the computer manufacturer is slated to launch another Smartphone as the PC giant attempts to capture a piece of the mobile market. In an interview with Fox Business News, an HP source shared that the computer designer is a shoe in for providing what it does best to Smartphone consumers.

This would not be the company’s first stab at getting into the smartphone market. In 2010, HP decided to purchase the well-known Smartphone manufacturer Palm, paying $1.2 billion for the share. They developed the webOS, its very own version of a mobile operating system. However, the computer giant’s Touch Pad and Smartphone did not begin to compete with other providers vying for business as they failed to gain any recognition from consumers.

At the time HP launched the product, CEO Leo Apotheker opted to stop production and kill the OS since 16 months in the market and a lot of lost revenue left HP at the bottom of the market in their pursuit. Apotheker felt the company would be better served to focus in on more cloud services and software than Smartphone technology. This decision would be his demise as just one year later he was replaced with a new CEO who boasted the same vision as the computer giant.

Apotheker’s replacement was on a mission to take advantage of technology consistent with an integrated unit which brought the best of both mobile phones and computing. No details have surfaced as to how long it may be before the HP Smartphone will launch into the market, but current management for HP is adamant that getting the product right is more important at this point than getting it out.

The company intends to fine tune the unit so that when it enters the market it can compete in a saturated area. No information as to what operating system might be used in the HP production has been released. Since their own webOS was tabled, rumors say it is not likely that will be revived, but rather expect either Android or Microsoft’s Windows 8. The latter seems to be the likely intended choice according to spokespeople close to the project since that is where the HP PC’s are heading.

The giant hopes that to be a boost for the unit as they note that breaking through the market with a product that will upset or even compete with the iPhone and Android will be a challenge. HP officials know they have their work cut out for them to be able to differentiate their Smartphone software with the amount of Android units on the market and Nokia having the edge on a Windows Phone due to it’s relationship with Microsoft. HP moves forward with some reserve, knowing it dropped the ball on the webOS.

About the Author

Julia Hall, a graduate of the University of Florida’s Film and Video Cinematography Program, has over a decade of experience working in the entertainment industry. Now that she is a stay at home mom living on the outskirts of Atlanta GA, she is leveraging her entertainment background into a writing career. She provides the latest news and information from both the Television and Film industries. Check out Julia at her Google+ page.