Managing marketing materials is oftentimes as complex and daunting a task as attempting to herd cats. The need to work in real time with co-workers around the world is putting more pressure of teams than ever before. In addition, marketing materials are now being used across numerous platforms such as mobile apps, websites, forums and other electronic formats. With the dizzying array of new types of content being constantly created companies must have ever increasing efforts to simply keep up with the rapidly changes.
Oftentimes this dynamic and rapidly shifting market creates an environment of waste. If you’re finding yourself spending too many dollars on marketing materials that never get to see the light of day, then moving to a cloud based marketing solution might just be the right step for you. So how do you choose the right system for your needs?
Benefits of Cloud Based Marketing Solution
Here are five key benefits of cloud based marketing materials deployment that your software should be delivering right now.
The most important aspect of cloud based marketing management is having a central repository of all corporate digital assets. If your software package doesn’t offer this it’s just not going to be able to provide you with the technology to keep your team moving in todays’ market. A central repository gives you the ability to search and an order material that ensures steady and rapid access to the materials you need when you need them. Another big benefit is that it gives your people in the field the ability to access materials no matter where they are on the globe. A must for today’s global markets.
Controlled access for those who have approval to handle the materials and ensuring those without proper clearance cannot access your sensitive documents. This feature is often accomplished using digital rights management processes that tag each piece of material with the appropriate access rights.
Advanced Search capabilities
Advanced searching allows a user to look for all of the materials to find inside of the smallest details, the materials that suit their highly specific needs. As an example, your team member might need material that contains certain warranty information or a certain legal disclaimer that is appropriate for the area where the materials are going to be deployed. A quality advanced search methodology inside the application should make searching and identifying materials that have been recently updated as well as identify those materials that need to be updated as well.
Making sure the cloud based system has a level of reporting that fits your needs is absolutely crucial. Not only should the system be able to give you visibility into all activity surrounding the stored materials it should also be able to give you enough information to help you determine plans for future deployments and strategies.
The Right Tools
Give the creators the tools they need. While deployment implementation is absolutely critical so is material construction. Make sure that the system you choose has all of the tools necessary for design and creation. This includes logos, photos and legal text such as warranties and disclaimers.
If implemented correctly, your cloud based marketing system will become a highly prized tool for designer and deployment teams alike, ensuring, a smooth process for all of those who are charged with delivering your materials to the eyeballs of the customer you serve.
Bill Fisher is a professional blogger who provides information on automated marketing software and the best web to print technology. He writes for Totus, an Integrated Marketing Company.