Technology as a whole has advanced at an almost bewildering pace during the past ten years or so, which has had the knock-on effect of making devices like computers, mobile phones and tablets more and more central to the lives we lead.
A big part of these advancements have been improvements to the screen displays of such devices and – like the devices as a whole – the screens are often almost unrecognizable compared with those of a decade ago.
Evolution of Screens on Tech Devices
There have been numerous changes and improvements that have enhanced the quality of technology screens – but perhaps the single most notable one is the emergence of touchscreen technology. While early, primitive versions of this existed back in the 1960s it was the iPhone created by Apple that has been credited with popularizing the touchscreen as we know it today.
This has certainly proved to be hugely beneficial for those using mobile phones and tablets for everything from working to playing online casino and other types of games – because it means the information onscreen can be interacted with simply by tapping it.
Further development such as Super AMOLED technology, which sees the touchscreen layer incorporated within the screen, not placed on top of it, have led to even greater improvements to color, image clarity and other important screen quality issues.
Popularity of Multi Screening
What this has led to is the rising popularity of multi screening, which sees a user accessing content via several devices at the same time – not necessarily exactly the same content, but often related. Examples of this include people sharing videos from a computer to a mobile phone, work documents from a computer to a mobile device – enabling off-site working – and people streaming a television show or movie on their computer while also discussing it on a social media site using their phone. This has become necessary to modern life, as people use technology to share information more often, and need to have it on particular devices depending on how and when it will be used.
Furthermore, the advances in technology have ensured that sharing across devices is much quicker and easier now – meaning businesses have to meet the challenge of targeting consumers with multi screen based content now. This means ensuring that websites and videos are adjustable to the different screen sizes and that the actual promotional material is snappy enough to engage their attentions.
Creating promotions which involve interactions between computers and mobile devices – such as that by sheave.se Cybeer which asks visitors to the website to activate it by typing a number into their mobile phones – is one way of achieving this. Social media hashtag promotions are another way in which companies have linked television advertising to social media, to exploit multi screening.
It seems fair to say that multi screening is a phenomenon that is here to stay, as the importance of technology to our lives continues to grow. The screens will keep getting better, meaning they are used for more and more and ensuring companies have to respond to these developments.