• About
  • Contact
  • Privacy Policy
  • Submit For Review
  • Template Gallery
  • Excel 2016 Udemy Course
  • Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

TheAppTimes

App Reviews, Tutorials, & Gadget News Hub

  • Gadgets
  • How To
  • Mobile Apps
  • Software and Web Apps
  • Buying Guides
  • Show Search
Hide Search
Home » Mobile Apps » Tips for Enhancing Your Landing Page

Tips for Enhancing Your Landing Page

May 15, 2013

A landing page, also known as a squeeze page, is a single web page which appears when a web user clicks on an online advertisement or a search engine result link. Such pages usually contain direct sales copy and are aimed at converting site visitors into prospective customers. Landing pages can therefore be very powerful marketing tools for any business.

Tips for Enhancing Your Landing Page

Tips for Enhancing Your Landing Page

Here are some tips for enhancing your landing page for a better conversion rate.

1. Research

Take time to observe other landing pages which are relevant to yours. Check the pages’ ranking on Alexa. This will give you an idea of the kind of content you need to have on your page to rank well. In addition, you need to carry out some keyword research to find out what are the most popular keywords in your industry. Make sure you insert these keywords into your content.

2. Leave out unnecessary details

The main aim of a landing page is to get visitors to submit their name and email address for future correspondence. Therefore, you need to avoid anything which would distract them from this purpose. Simply describe whatever is being offered and give your visitors a compelling reason why they should sign up.

3. Personalize the landing page

Personalizing your landing page will increase the chances of visitors subscribing to your mailing list. Adding your signature or photo will present you as a real person and make your offer look genuine. However, avoid giving too much personal information which might not add any value.

4. Give an anti-spam assurance

Make it clear to your subscribers that their contact details will not be sold, rented or used for any other purpose besides what has been mentioned on your page. Giving such an assurance will enable you to win the trust of your visitors.

5. Keep vital content above the fold

The attention of visitors is usually drawn to content which is placed above the fold. Make sure all the important information, including the subscription form, can be seen on the screen without someone having to scroll. Avoid adding images or links which might end up distracting visitors from opting in.

6. Don’t ask for too much

Asking for too much information is likely to put off visitors and lower their chances of signing up. In most cases, just the first name and an email address is sufficient for keeping in touch with subscribers. In rare cases where there is need for more personal communication, you could ask for telephone contacts.

7. Give a sense of urgency

You need to convince your visitors that if they don’t subscribe, they are missing out on a great offer. Use words such as ‘Today only!’ or ‘Limited time offer!’ to show them the urgency of signing up. You could also enhance the conversion rate by offering visitors something for free upon subscription.

8. Test and tweak

You can use tools such as Google Analytics to find out how many people have visited your page, as well as the number that has actually subscribed. If the conversion rate is very low, take time to tweak your landing page. Keep doing this until your subscription rate grows.

Charles Mburugu has a great passion for sharing blogging and web development tips. At the moment, he is writing for Moto CMS HTML templates.

Tweet
Share7
WhatsApp
Pin1
Buffer2
10 Shares

Filed Under: Mobile Apps

You May Also Like

How Mobile Wellbeing Apps are Empowering Patients - TATFI
How Mobile Wellbeing Apps are Empowering Patients
PunchBee Time Management App - TATFI
Know How You Spend Your Time with PunchBee
Best Translation Apps for Android - TATFI
5 Great Translation Apps for Android

About Community Contributions

This post is written by a community contributor. You can find details about the writer within the article content, either at the top of the post or towards the end.

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Primary Sidebar

Hottest New Gadgets!

Best e Readers to Buy in 2023 - TATFI

5 Best eReaders to Buy in 2023

Amazfit Falcon Smartwatch - TATFI

The Amazfit Falcon is a Military Grade Smartwatch with Premium Looks and Great Features

Couchmaster Cyboss Ergonomic Couch Desk - TATFI

Couchmaster Cyboss is an Ergonomic Desk to Keep Off Neck Pain

Philips Hue Festavia String Lights - TATFI

Add a Bit of Sparkle to Your Christmas Tree with Philips Hue Festavia String Lights

Samsung Galaxy Tab A7 Lite Kids Edition - TATFI

This Kid Friendly Tablet from AT&T is a Thoughtful Gift for Your Little One This Christmas

Is An iPhone Really Worth It - TATFI

Is an iPhone is Really Worth It?

Devices You Might Want to Try - TATFI

4 Fantastic Devices You Might Want to Try

Popular Tags

android android apps android games android how to apple casino games chrome extensions excel excel how to facebook gadgets gaming gmail google instagram ios apps ios games ios how to ios tips ipad iphone kids apps learn excel management microsoft music apps new releases outlook how to photo apps powerpoint powerpoint how to productivity Samsung security smartphone smartphones software tablet tablets twitter web browsers windows 10 word how to xbox youtube

Disclosure

TheAppTimes is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.
How to improve writing skills with apps - TATFI

How to Improve Writing Skills with Apps and Gadgets

Samsung Galaxy S10 Unlocked - TATFI

The Samsung Galaxy S10 Unlocked– Your Key to Total Freedom

Make Money Playing at Fairspin Online Casino - TATFI

Make Money Playing at Fairspin Online Casino

How Mobile Wellbeing Apps are Empowering Patients - TATFI

How Mobile Wellbeing Apps are Empowering Patients

Tips to Boost Your Ranking and Sales on Etsy - TATFI

5 Ways to Boost Your Ranking and Sales on Etsy

PunchBee Time Management App - TATFI

Know How You Spend Your Time with PunchBee

DevOps Model Explained - TATFI

The Complete Guide to DevOps: How the Model Works and Who It Benefits

Approaches to Digital Marketing - TATFI

Blending Technical and Content-Centric Approaches to Digital Marketing

Tech Tips For Startups - TATFI

Useful Tech Tips For Startups

Boox Tab X Android eReader - TATFI

Boox Tab X is an Android eReader That Helps You Do More Than Just Read

Best Translation Apps for Android - TATFI

5 Great Translation Apps for Android

Dynamic Island Feature on Your Android - TATFI

How to Get the Dynamic Island Feature on Android

TheAppTimes © 2023 // Runs on StudioPress