While most people are totally hooked on to social media sites posting, commenting and tweeting, there are those who shy away from it too. There are people who fear this innovative method of communication in spite of the numerous advantages it proffers. The fear mostly comes from the unknown. Then there are those who are disappointed. Their attempts did not succeed, and this is the proof they need to feed their fear, rather than trying to identify where or how they failed, and how they could improve on it. Here are some tips to get over social media fear and disappointment.
Social media is akin to putting yourself on display where everyone can see and know you. Some people stay away from these sites saying they couldn’t care less what the world thought of them or that they don’t like to share so much about themselves, or that they were not so interested in details of other peoples’ lives. But in truth, we do care what others think, especially those who are closely associated with us, like family, colleagues, bosses, clients and so on.
The fear also comes from not wanting to create a negative image of themselves by saying or doing something that would make them look silly. No action means no negative results! And people take comfort from this fact, and lie low. So how do you tackle this hang-up? Try these following tips.
Tips to get over Social Media Fear and Disappointment
Combat fear:
1. Think about roles and expectations: there’s always anxiety when you are unprepared. Chalk out a lucid and realistic plan for yourself and your team and be precise about each ones’ responsibility.
2. Set attainable goals: If you aim for the sky and only reach the tree you are likely to feel disappointed. And ensure they are relevant to your business. If you’re job hunting maybe your goal is getting more leads or improving your interview techniques.
3. Maintain an editorial calendar: Social media has varying seasons, time zones, trends of usage and so on. Monitor and analyze, and develop a calendar that is relevant to you
4. Ensure that you post or promote your products when your audience is most likely to see them. patterns
5. Listen more: Open your mind to what’s happening in the real world and you will find inspiration. That doesn’t mean you don’t broadcast yourself. You should, of course, but listening more always helps.
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6. Recognize the value you bring: Usually people tend to underrate themselves, and the fear sets in. Be unafraid to promote yourself.
7. Focus: Concentrate on a couple of networks rather than hopping between LinkedIn, Facebook, YouTube, Twitter, Pinterest, Google +, MySpace, email and so on.
Combat Disappointment:
1. If you were unsuccessful in the past, try a different medium (pictures, video clips etc rather than only status updates), try a different social media site, change your messaging style, etc. you will arrive at an optimum method only thru trial and error.
2. Track the results: Make use of tracking and analytic tools like Google Analytics, Bit.ly etc to monitor the effectiveness of your social media efforts
3. It is ok to be off the radar when you have to take care of other stuff. Just make it clear to your audience why are not going to be around for a while, and assure them you’ll be back.
4. Emphasize sensible expectations: this is crucial; some content you post may not educe a lot of response, but it may be adding value to your campaign. Keep track of how much new business it brings in rather than the number of shares, comments or likes.
5. Promote yourself: This is vital. If you don’t do it, nobody is going to do it for you. You have to ask people to comment on your blog or post and to share them too. After all, as a marketer, you should realize that it needs to be done!
6. Don’t go it alone: If you’re a professional or a consultant, it may be difficult, but you could try partnering up. If you’re part of a team in an organization, encourage active involvement from all team members. This will give you better quality, more insight and enhance quality
Author Bio: This is a post by Nathan Brown of buyatt.com, a site that offers savings and current information on what is uverse.
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