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Home » How To » Tips to Jump-Start a Product Launch through Twitter

Tips to Jump-Start a Product Launch through Twitter

August 9, 2012

Brand recognition has acquired a new shape with the coming of the social media. With the popularity of the social networking sites, brand products have got a new channel for creating buzz in the market. Marketing through social media has turned out to be affordable and effective at the same time. Facebook is a wonderful medium for building up of long term relationship with the customers. But in the recent times, Twitter has proved to be a great resource for boosting business reputation. Twitter gives you the opportunity to have fast momentum for any product or service. Want to know about the location for your new store? Tweet it and you will receive numerous suggestions and responses to it! Here are a few tips to launch your product through Twitter.

Launch Your Product through Twitter with Ease

NAP is one company which is known for its line of baby carriers. Previously, while launching one of their best products, the Sleepy Wrap, NAP used the print advertising and the traditional online mode for the promotion of their product. But for launching their latest baby carrier, Boba Baby, NAP took aid of social media marketing. Guess the impact of this marketing! NAP could sell off their entire inventory within a few weeks!!!

Don’t you feel that Twitter is a powerful and an incredible way of gaining customer attention for any new service, product, company and location? Twitter is not merely the platform for making social relationship; rather it is a social platform that gives value to corporate relations and information sharing. But how to use this astounding power of Twitter for reaching out to the customers?

Using Twitter as the Testing Ground

Alexis Wolfer is grateful to Twitter because without this social media, her dream of having one online health magazine wouldn’t have come true. Twitter has brought around 20,000 exclusive visitors to her magazine every month. It doesn’t need to be mentioned that with this huge Twitter response, the health magazine developed in a short while.

ALSO READ:  Twitter Redesigned: How Cool is it

Therefore, whatever product or service you wish to launch, just tweet it over the Twitter. You will find that people re-tweeting in response to that. Responses will flow in from all across the globe. Just wait for the final day of your product launch. Your will be surprised to see the advertisement of your product!

Connecting Those Who can Help You

Every product has its own line of influential users whose tweeting really makes a huge difference. So you know why? It is because either they are highly influential personnel, have huge number of followers, write influential blogs or are the greatest customers for that particular product. Follow them; in return they will follow you. One way marketing is no longer useful – start dialogue and offer some valuable thing related to your product like attractive discounts or free product sample.

Tweeting Before Launching

Launch Your Product through TwitterYour Twitter followers should be well aware of your product prior launching. It should not be the case that your Twitter followers hear about the product after its launch. Post tweet before launching the product so that an identity is created before its branding. Tweeting and re-tweeting about the product will promote it much before it is launched.

Think differently! Use Twitter for marketing your new product!

Author Bio

Social media these days are working great for product launching. To get some tips about using this networking, call up the online computer support services right away!

 

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