There are 600 million websites out there and if yours doesn’t have instant appeal you won’t hold an Internet user’s attention for more than a few seconds. It is essential to use those seconds well and make sure potential clients are instantly grabbed by their first impression. Here are a few pointers on what you need to do keep your website regularly updated.
How to Keep your Website Regularly Updated
Make sure you are interesting
It’s not all about clever imagery. People need to be informed in an engaging way and your content is ultimately the most important thing you can offer them. You can inform and persuade with well-written content and this will keep people reading and bring them back to the site.
Invest your best thinking and resources in creating good copy, giving people a reason to move from initial information about you into a conversation with you. There’s no better time to call in copywriters to make this a reality. People should get a real sense of satisfaction from reading your text and appreciating a good combination of words, color, imagery and layout.
Update, update and update
Never let your clients feel that you’ve got too much on to bother refreshing your site. Old information will lose you business and gives the impression that you’re not on top of your game. Always be on the lookout for new snippets that will create interest. A regular selection of newsy items that are quick to digest and constantly engage with your audience is a great investment in time and effort. That freshness will ensure many repeat visits to your website and can be a springboard for the next big thing. One topic will lead to another and a constant supply of interesting pieces gives people more to respond to.
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A word of warning: only start as much as you can update. Choose your media and do it well, whether it’s a website, twitter, social media or a blog.
Be unique and keep it fresh and exciting
What’s going to make a lasting difference to the impact of your website amidst such a vast ocean of information out there? Really you must be uniquely ‘you’ and not try to follow the latest trends that you see in your competitors. For one thing, this will help you with your updates, as you can concentrate on seeking out good material without worrying whether your own presentation is dated too.
The old adage of ‘less is more’ could not be more apt in this context. Your website should be effortless reading, easy to navigate and instantly satisfying. The best content tells a story with words and images. Be creative and keep your reader linked in. Listen to their feedback and use website data to best effect. What would work best tomorrow? Maybe it’s time to start a blog, or run a new discussion online?
You should check that your content really is sparking interest by using search engines yourself to find it. You can also create more urgency with your readers by including dates, times and deadlines to prompt a response.
Invest in your website with as much originality and valuable content as you can create and it will be your faithful servant.