Digital agencies such as SAS London to whom I know and would highly recommend will help you devise a digital marketing strategy that’s specific to your business. You may already have traditional marketing methods in place, such as billboard advertising and direct mail; while this is certainly beneficial, venturing into the digital sector could expose you to opportunities that would otherwise go amiss.
Need for Digital Agencies
Expenditure
Hiring a new employee purely to oversee your digital marketing campaign will cost far more than hiring an agency to take on the workload. In addition, agencies will often have employees who specialize solely in specific sectors of digital marketing, such as web design, blog management and reporting. This allows you to get the more for your money rather than spreading yourself thin.
Branding
Just because you have a business, it doesn’t mean you have a brand. The process of branding requires long-term, repeat exposure, but most importantly, a good reputation. Digital marketing is usually more cost efficient than traditional marketing and can give you more opportunities to deliver your message. If you get an email address from a lead, you have the chance to market to them repeatedly for minimal costs. This allows you to build your brand.
Reporting
Image: Blue Fountain Media
Effective data tracking could make-or-break your business. It’s far easier to assess the success of a digital marketing campaign than a traditional marketing campaign. For example, analytics can help you monitor the activity on your website by giving you information about your leads such as where they are from and how they found your website. This could help drive sales in the future. Digital agencies can analyze this information and recommend the best course of action for your business.
Search Engine Optimization
Boosting your website rankings is crucial; however, it can take a long time to see results. One of the most important elements of effective SEO is finding out which search terms get results and whether or not you can outrank your competitors. A digital marketing agency can point you in the right direction by assessing the competition and informing you which methods will most likely lead to success.
Social Media
Social networking is one of the most important elements of establishing an online presence. Building followers on Twitter and Facebook will not only provide you with more avenues of free advertisement, but will also aid SEO. Google places a huge amount of emphasis on building a social media following. The more of your content that is shared, liked and distributed, the higher your website will rank. Digital agencies can manage your social marketing campaigns and help you build followers.
Email Marketing
Email marketing is often used to reengage old customers and keep them in the loop about new products and services. In comparison to snail mail, email marketing is cheap and fast; and with the right title and copywriting, can significantly increase your sales. However, email marketing is an art that can be difficult to master. You need to take everything into account from the psychology of the copy to the scheduling. A digital agency could provide experienced email copywriters to help you boost click through rates.
App Development
According to Business Insider, one in every five people in the world owns a smart phone. Creating an app makes your business mobile, allowing leads and customers to use your services while they are on the move. Many digital agencies provide app development services and help you build cross-promotional opportunities by integrating them with social networks.
The digital marketing industry is constantly changing and what could be relevant one year could be completely redundant the next. Digital agencies strive to stay ahead of the trends, which allow them to provide up-to-date services that can withstand the test of time.
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