The pace of technological advancement has been rapid in recent years. Less than a decade ago, modern computers were far less powerful and sophisticated than those that can be bought by consumers and businesses today. As processing power has increased and components become smaller and more sophisticated, more advanced operations can be carried out.
Today, business intelligence platforms allow complex and high-volume data to be analyzed quickly and effectively. This provides business insights that even the most talented data analysts could not gain. In the consumer entertainment market, the latest gaming PCs and next-generation consoles offer advanced features such as ray tracing lighting techniques, thanks to the improvements in processors and graphics cards. However, technology has progressed in a wider range of other forms, not limited simply to computers. In this article, we explore three of the latest trends in technology in detail.
3 Recent Trends in Technology
1.Resurgence in the popularity of digital radio
Traditional FM and AM radio have been in decline during the last decade, and these stations are losing listeners across the market. However, modern digital radio technology has proved to be increasingly popular with consumers as it offers a high-fidelity listening experience and a wealth of different channels.
Online radio stations have become increasingly popular, partly due to the rise in the adoption of smartphones that can access the internet. In the UK, digital radio consumption has risen year-on-year, and an estimated 65% of the population listens to such channels.
Businesses have become aware of this tech trend, and an increasing number of firms are now investigating how to Advertise on SiriusXM and other popular channels. This rise in the popularity of digital radio presents businesses with an ideal way to reach target audiences with branding and promotional activities.
While many companies recognize the value of social media marketing, the shift back to radio advertising is becoming apparent. Millions of consumers have invested in digital radio technology, either as apps on their smartphones or standalone digital radios.
2.Continued rise of AI
Artificial intelligence has finally become mainstream in business and consumer markets in the last few years. One form of AI tech with the highest consumer awareness levels is the ChatGPT platform by OpenAI.
This software uses internet resources and algorithm technology to offer a wide range of uses for both businesses and individuals. The advanced platform can create content for websites and blogs in a matter of seconds, undertake coding activities, and even write music or poetry.
As the technology continues to advance the uses for this software will likely continue to grow. Even now, AI software is no longer seen as an interesting diversion as companies and consumers begin to recognize its widespread applications and potential.
3. Clean technology
As a brief final point, there has been a rise in the manufacture and adoption of cleaner forms of technology in the last decade. Modern buildings now use a range of technology that requires lower energy consumption and higher levels of efficiency in their operation.
In addition, the advances in battery and storage technology have helped the vehicle and transportation sector to move towards increasingly efficient electric-powered vehicles with zero emissions.