Social Media is progressing towards business integration. It is quite evident because most businesses are ready to invest most of their funds in social media. Google also came back with a bang with its launch of Google Plus. This initiative has in fact sidelined Facebook. However Facebook still backs up location tracking and it has included Foursquare in its business. Today the globe has shrunk because of effective connectivity amongst people. The following are a list of the few Social Media trends this year.
Social Media Trends
Increased Convergence
A simple illustration to prove that social media is merging with “real Life” is possible by considering the case of Coca Cola. The company experimented by designing an amusement park where the audience could swipe their wrist bands which were equipped with RFID. This will allow Facebook users to know where they were. Domino’s Pizza on the other hand posted people’s opinion on a billboard at Times Square. This idea was carried out as a part of the marketing process.
The Power of Influence
Google follows a system of giving accolades to those who are able to provide valuable content. In fact, it is working on a system to reward people who have a lot of social influence. It has to be agreed that all users have social influence to a certain extent. It is not merely confined to celebrities and policy makers and it is also predicted that the degree of influence will be the same. Instead, it will be all about the strategies that professionals employ to increase the digital influence.
The Effect of Games
This is not about video games. We have to realize that lots of game-like features are a part of most social applications we use. This emerging trend will solely depend on the impact that these game-like features will have on users. Such games are used mainly in consumer settings. However you can expect more of such features in areas such as HR, government, business management and more.
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Sharing Ideas through Social Media
You can share your opinions, ideas, status updates and more, that makes social media extremely powerful. One of the industries which clearly grasped this concept was media. They knew that sharing ideas contributed to the increased page views and a decent status in the search results. Another concept is that companies like Sears, let consumers give their opinions and reviews about products directly on their site.
Televisions as a Means to Promote Social Media
Most of us have the opinion that watching television is part of the social act. It could be anything like talking to your friends, texting, or making calls to your loved ones and discussing about a show that you watched. However the fact is that television is gradually evolving and it is taking social media to a whole new level. Shows such as X Factor encourage viewers to vote for their favorite contestants through Twitter. In a nut shell, it encourages more audience to make use of social media. Such socially interactive shows are slowly on the rise.
These are glimpses of the rising trends in social media. When we take a look at the past, it aids us in understanding what the future holds in store.
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