Technology has given us a whole array of wonders that can make the performance of our everyday tasks as easy as 1-2-3. From gadgets such as desktop PCs, smartphones, laptops, mobile broadband, 3D printers, and tablets to features and functions such as those offered by advanced business phone service providers such as RingCentral, cloud computing storage systems, and business applications for various operating systems such as Apple, Android, and BlackBerry. Today, we are yet to be treated with another spectacular innovation in the field of tech comm.—the second screen technology.
There is much buzz about the looming success of this new niche in the business world that even consumers are getting giddy about the implications of this technology on the way we conduct many of our everyday tasks.
What is Second Screen Technology
With second screen technology, you are able to watch your favorite shows on television while enjoying your apps or viewing your photos using your smartphone or tablet, where formerly you can only perform such tasks separately. One of the underlying principles in the development of this new technology is the widespread popularity of the television in millions of households in the country. Because of this, the big players in the mobile industry have devoted much effort in developing mobile applications that can be related to TV content.
Second screen technology also capitalizes on the idea that you can increase the level of interactivity for consumers by making the tablet or smartphone a companion device for your TV. This is made possible by the use of social networking sites, as well as apps designed for your second screen that complement TV content.
Will second screen technology be successful?
There are a number of speculative reports on the chances of success of second screen technology. One of them is the report conducted by the BI Intelligence, which aimed to examine how second screen apps, mobile networks, and social media will be able to sit with the market. It includes analysis on the emergence of advertising dollars for the technology, the potential market for second screen technology, and the opportunities provided by second screen commerce and audience analytics.
BI Intelligence has presented statistics as regards the forecasted success of the smartphone technology. We enumerate some of them below:
- Second screen-linked behavior has been seen to grow rapidly, with 85 percent of smartphone users reporting such behavior at least once a month. On a weekly basis, the percentage is over 60 percent, while 39 percent reported second screen-linked behavior on a daily basis. An overwhelming number of youth (80 percent) from ages 18 to 24 use their smartphone while watching TV and 60 percent of people earning more than $50,000 are reported to have exhibited similar behavior.
- Second screen technology also does not need to be accepted by a majority of people in order to be successful. The TV advertisement industry is already lucrative as it is, with ad spending running the rate of $74 billion per year. Thus, second screen manufacturers need only to capture a minority of TV viewers, meaning that they develop second screen-linked behavior.
- Second screen technology also serves as a bridge between the increasingly fragmented television media and the digital world. With apps and sites devoted to the use of second screen technology, advertisers and content producers are able to use them to serve as tests for digital strategies without taking too many risks.