Pinterest is one of the latest arrivals in the social networking scene. It is basically a virtual pin board which allows people to ‘like’ or ‘pin’ any image they are interested in. Consumers can use this network to promote their services and products at no cost. Some of the most popular categories in Pinterest include: Wedding planning, Fashion, Crafts, Home interior, Cooking/recipes, and Jewelry. With the phenomenal growth of Pinterest, many businesses are beginning to realize the marketing potential of this network. The following are some tips for using Pinterest for business to establish your brand online and market your business.
Tips for Using Pinterest for Business
1. Highlight your blog posts
Many bloggers are using Pinterest to draw attention to their blog posts by creating visual directories. You can easily pin your post using any graphics or photos appearing in it.
2. Promote your products
Pinterest can come in handy for anyone selling physical products. You can share images of your product in various styles and colors. In addition, you could also share photos of people using your products.
3. Carry out market research
Once you have pinned something, take time to observe what happens. Are you attracting more followers? Are other people repining it or liking it? Check out the profiles of the people who are engaging with your pins to find out what they do, who they are and what their interests are. Take time to interact with them by ‘mentioning’, ‘liking’ or ‘repining’. This will give you ideas on how you can enhance your content in future.
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4. Share videos
Online videos can be very effective in promoting a business. Pinterest allows you to embed video clips on it directly.
5. Highlight colleagues and clients
Besides using Pinterest to direct traffic to your blog or site and promote your business, you could also use it to feature outstanding content and images from others. You could do this by having a board which specifically highlights your own customers. In addition, you could also have other boards which are targeted at your general audience.
6. Facilitate collaboration
Pinterest can be used to facilitate group activity. You can do this by creating special boards for collaboration and inviting contributors for discussion and pinning. This is a great strategy for bringing people together to share ideas and brainstorm.
7. Promote your site
You can use Pinterest to promote your site by creating visual versions of the content which appears in your business website. For instance, you can create a products/services board or an About Us board in photos.
About the Author
Charles Mburugu writes about topics such as social media and SEO. Currently, he is writing for http://www.motocms.com/flash-templates/
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