It is interesting to note that of 1000 most shared Instagram videos for the last month nearly 40% belonged to leading brands. The fact that this platform has come of age has meant that more and more agencies and brands are looking up to it for making their content available to viewers.
The fact that nearly 25% of the world’s largest companies and 150 million active users are engaged on this platform on a regular basis only indicates the prominence of Instagram and the role it may play in the years to come. Instagram’s short video that run up to 15 seconds have not just been useful for creating interesting images, but also giving an opportunity for several users to share them and using these videos for embedding purposes.
Given below are 7 useful tips that will help you in promoting videos on Instagram. These video marketing campaigns have time and again proved useful for many companies and agencies in directing their online campaign. These tips can be of use to you as well.
Note: If you are new to Instagram, read our Beginners Guide to Instagram to get started.
Tips For Promoting Your Video On Instagram
1. Make the best use of your 15 seconds
Instagram videos may be short but they can be made sweeter than normal to attract users and make them aware of what you are trying to convey. Most of the videos that are published on this platform are spontaneous and help viewers get a real time picture. However, it is important for you to use the 15 seconds that are available to you to tell a story that will help pass on your message to the user. Only when you think before the shoot and convey your right ideas through your videos it is possible to make the best use of your video campaigns across Instagram.
2. Show your personality through your videos
Being one of the best known social platforms today, Instagram can be used easily to establish human connection with your followers. In fact, it is better to establish your personality through this medium and help connect yourself with the users. People who try to follow you through videos may not be the ones who are impressed by the professionalism with which the videos are created on the Instagram, but would have been tempted to follow you upon seeing your personality through your videos. Therefore, it is beneficial to create useful and compelling content before posting videos on Instagram. Using all your creativity to create the content for your videos makes a lot of difference to your marketing endeavors.
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3. Keep changing your shot perception
Try to include a lot of variety in your video shots as it can help users to get a feel of what you are trying to convey them. May be you can consider starting your video with a wide shot and then bring in closer shots into motion. You may consider ending your video with close shots that clearly depict the effects or results of your action.
4. Have the perfect audio capabilities for your video
As there are thousands of Instagram users listening to your videos, it is important that you make them with clear audio effects. Your video can be an instant hit or flop based on how its audio features come out. If you are not sure of getting the audio effects rights especially at places where there are loud noises, then consider using a microphone or other devices that will help generate clear noise features for your videos.
5. Keep your camera in a steady position always
It is never a good idea to keep moving your camera especially when you are creating your video. Instagram has always had to deal with jerky and quick shots. When your footage is shaky it actually distracts user’s viewing experience totally. Therefore, you should stop moving partially or totally whilst you are shooting your video. It will be great if you can place your camera on a tripod or at least on a steady surface whilst making your videos.
6. Create a new and interesting thumbnail for your video
It does not matter how great your video is, but if you do not have an attractive thumbnail attached to it, then chances are that your video will go unnoticed in Instagram. It is very important to create excellent videos and match it up with compelling thumbnails that will force users to check out your videos. Your thumbnail could essentially be a simple photo or a teaser that is interesting and tempting for users to check out your videos.
7. Use the best video equipment possible for shooting your videos
When it comes to shooting your videos it is not necessary to use your personal phone and then edit the necessary part. Instead, you can use your camera and develop videos to an acceptable quality level. However, you will have the option to edit the software based on your preference. So go ahead and shoot the video to your liking and then edit it to make it last for 15 seconds and not more. Then log in to your Instagram account and publish it.
Gareth is a marketing blogger and runs a ReelTube, a UK based explainer video business.