Not all promotional giveaways are created equal just ask software developers who get into select corporate events where they get ultra cool stuff like high end smartphones and tablets while most people are lucky to get a few note pads and bottled water.
While note pads and bottled water are certainly useful items, chances are they are going to get dropped to the bottom of any trade show goody bag and might never be seen again. So how do you distribute memorable giveaways without breaking the bank? Here are a few items that are guaranteed to keep your brand on your customer’s minds long after the trade show ends.
Six Useful Promotional Giveaways Your Customers Will Actually Use
Keychain Flashlight
Fumbling around in the dark is no easy task and no matter what path you take in life there will be a time where you wished you had a flashlight. When you remember that you do have a flashlight, even if it’s a small one on your keychain, you’ll be delighted. Providing your customers with this handy fairly low cost item will reinforce your brand as one that provides practical solutions at the appropriate time even if it’s on a subconscious level.
Coffee Travel Mugs Filled with Coffee
What can be a more welcome sight when spending the day trudging down long aisles than a free cup of coffee? Logo sporting coffee travel mugs filled with a quality coffee will have potential clients streaming to your booth. At the very least, your logo will be carried through the show for the twenty minutes or so that it takes to drink coffee, and since people are in the midst of traveling while at the show, there is a chance that your giveaway will be an indispensable item during their trip and might even make the trip home.
A Hundred Logos Stamped
Tea bags are practically guaranteed to make the trip from the hotel to the potential client’s kitchen. This is the gift that keeps on giving, especially if the client is a tea drinker. The trick here is to use a type of tea that is a bit more upscale than standard Lipton, which means an English breakfast blend or a berry infused black tea blend which carries a distinctive upscale flavor. A quality upscale tea doesn’t cost much, but it says to potential clients you recognize quality and go the extra mile to provide it.
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Digital Downloads
No muss. No fuss. Nothing to carry and it can be provided in bulk after the show. Corporate white papers, a classic yet inexpensive business eBook or even an audio file. The double benefit here is that you’re giving away something that is super easy to deliver as well as collecting an email address for easy follow ups after the show.
A Quality Tote Bag
If there is one indispensable item that every trade show attendee needs it is a quality tote bag. Give these away and your logo is sure to be seen throughout the show. It might even make the trip home and get used as a reusable grocery bag which would provide constant reinforcement of the brand for quite some time.
USB Drive
Is it possible to have too many USB drives? One inescapable fact of modern life is that having a USB card with you will make life easier. It will get thrown in the laptop bag and toted around for as long as the prospective client keeps their current laptop. A USB drive is like a flashlight in that they probably won’t think about having it until the inevitable moment arrives when they have to have it and a product branded with your logo will be there to save the day.
Custom Bobbleheads offers one-of-a-kind bobbleheads that can be fully customized from head to toe on their website, CustomBobbleheads.com. Meredith Hunter writes independently on creative decor and gift ideas.
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