• About
  • Contact
  • Privacy Policy
  • Submit For Review
  • Template Gallery
  • Excel 2016 Udemy Course
  • Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

TheAppTimes

App Reviews, Tutorials, & Gadget News Hub

  • Gadgets
  • How To
  • Mobile Apps
  • Software and Web Apps
  • Buying Guides
  • Show Search
Hide Search
Home » How To » Using a German Proxy for Online Media Monitoring

Using a German Proxy for Online Media Monitoring

May 9, 2012

In the online media industry, it is equally critical for advertising professionals to monitor their own local rankings and validate their own geotargeting as it is for them to keep an eye on their competitions’ activities in different locations. One of the hottest markets in digital media is Germany and in order to accurately perform and validate online media monitoring there, a good German Proxy is required.

For example, when searching Google for “travel deals,” local organic results show top rankings for travelzoo, priceline, kayak, and budgettravel (See Figure 1).

travel deals

Figure 1: Local Google results for “travel deals”

Using a German Proxy for Online Media Monitoring

However, since search engine rankings vary based on location, if you are targeting a specific market, it is important to also check your rankings there. If the marketing department at priceline, listed organically at #2 when searched locally from Los Angeles, is experiencing lowered traffic from German IPs, they could use a German proxy to monitor their rankings.

german results

Figure 2: Local Google results for “travel deals” when searched through a German proxy

When searching Google for “travel deals” through a German proxy, the results are very different (see Figure 2). The top German results are travelzoo, tripadvisor, dailydeal.de, besttraveldeals.net, and expedia. This is a quick explanation for the lower traffic.

To take it a step further, of course, the German proxy toolbar can also be used to monitor sponsored rankings. Priceline is not listed in the top sponsored results when searched from Germany either.

Even more sophisticated marketers at companies like priceline or kayak could also use the proxy in Germany to validate their own content and marketing. Perhaps some poorly displayed content or geotargeted marketing could be a culprit as well.

Checking kayak.com through the German proxy shows that the site is nicely geotargeted in the German language and set to show prices in Euro for the German market (see Figure 3).

Using a German Proxy for Online Media Monitoring

Figure 3: Geotargeting of kayak.com: when viewed directly and through a German proxy

Online media monitoring research can even be taken a step further to examine what display advertising is run by kayak’s competitors in Germany. By browsing relevant sites through the German proxy, competing travel campaigns are discovered (see Figure 4).

geotargeting

Figure 4: Geotargeting of kayak.com: when viewed directly and through a German proxy

Now, the professional marketer has the required information to act.

Perhaps a concerted effort needs to be invested in German SEO to improve organic rankings in the German market.

This could easily be coupled with an investment in SEM for increased sponsored rankings.

Finally, by exploring competing campaigns in the local market, they could decide how and where to run display advertising.

In all of these aspects, the German geo proxy has proven itself to be an invaluable asset for online media monitoring, market research, and profiling of competitors.

Author Bio

This is a guest post by John P, an online marketing enthusiast.

Tweet
Share
WhatsApp
Pin
Buffer
0 Shares

Filed Under: How To Tagged With: german

You May Also Like

How to Link Your iPhone to Windows 11 - TATFI
How to Link Your iPhone to Windows 11 for Seamless Connectivity
How to Lock Your Google Account from Your iPhone - TATFI
How to Lock Your Google Account from Your iPhone Using Google Smart Lock
Convert Handwritten Lists to Google Keep Notes - TATFI
How to Convert Handwritten Lists to Google Keep Notes: A Comprehensive Guide

About Community Contributions

This post is written by a community contributor. You can find details about the writer within the article content, either at the top of the post or towards the end.

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Primary Sidebar

Hottest New Gadgets!

ASUS ROG Strix Scope II 96 Wireless Gaming Keyboard - LIKE IT

ROG Strix Scope II 96 Wireless Gaming Keyboard: Features & Performance Explained

Mobvoi TicWatch Pro 5 vs Google Pixel Watch - TATFI

Mobvoi TicWatch Pro 5 vs Google Pixel Watch: A Comparative Look

Mobvoi TicWatch Pro 5 vs TicWatch Pro 3 Ultra - TATFI

Mobvoi TicWatch Pro 5 vs TicWatch Pro 3 Ultra: A Comprehensive Comparison

Mobvoi TicWatch Pro 5 - TATFI

The Mobvoi TicWatch Pro 5: A Fitness Smartwatch for Health Enthusiasts

Razer Hammerhead Pro HyperSpeed - TATFI

Razer Hammerhead Pro HyperSpeed: Ultimate Gaming Earbuds

MagEZ Folio 2 Magnetic Case for iPad Pro - TATFI

MagEZ Folio 2 is a Magnetic Case for iPad Pro With Convenient Viewing Angles

Logitech MX Anywhere 3S - TATFI

Logitech MX Anywhere 3S: The Wireless Mouse for On-the-Go Productivity

Popular Tags

android android apps android games android how to apple casino games chrome extensions excel excel how to facebook gadgets gaming gmail google ios apps ios games ios how to ios tips ipad iphone kids apps learn excel management microsoft music apps new releases outlook how to photo apps powerpoint how to productivity Samsung security smartphone smartphones smartwatches software tablet tablets technology twitter web browsers windows 10 word how to xbox youtube

Disclosure

TheAppTimes is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.
Xiaomi Mi Band 8 vs Mi Band 7 - TATFI

Xiaomi Mi Band 8 vs Mi Band 7: A Comprehensive Comparison

Mi Band 8 - TATFI

Xiaomi Mi Band 8: A Comprehensive Guide for Buyers

Houseplant Care App Planta - TATFI

Planta: The Ultimate Houseplant Care App for iOS Users

Top Android Tower Defense Games to Play in 2023- TATFI

Awesome Android Tower Defense Games to Play in 2023

Assassin's Creed Mirage - TATFI

Assassin’s Creed Mirage: A Comprehensive Overview

How to Link Your iPhone to Windows 11 - TATFI

How to Link Your iPhone to Windows 11 for Seamless Connectivity

Logi Dock Flex - TATFI

The Logi Dock Flex Docking Station is a Great Solution to Manage Shared Workspaces

Cooperative Shooter Helldivers 2 for PS5 - TATFI

Intense Cooperative Shooter Helldivers 2 All Set to Return This Year

Windows 11 Features for Businesses - TATFI

Microsoft Unveils the Latest Windows 11 Features for Businesses

How to Lock Your Google Account from Your iPhone - TATFI

How to Lock Your Google Account from Your iPhone Using Google Smart Lock

Convert Handwritten Lists to Google Keep Notes - TATFI

How to Convert Handwritten Lists to Google Keep Notes: A Comprehensive Guide

Best VPN Services for Small Business - TATFI

Top VPN Services for Small Business in 2023

TheAppTimes © 2023 // Runs on StudioPress