Social media is not only about been seen and heard on Facebook and Twitter. Any site that encourages people to share content and allows others to comment on it or forward it to their followers is a social media platform. This post discuses websites and applications available to support your social media and marketing efforts. As extensive as the list is, we are only scratching the surface of what is available on the Internet as new web sites and applications debut every day. We have included the most popular sites; feel free to add your favorites, those not listed here, or new discoveries at the Linked Photographer Web site (http://linkedphotog.com/). Following is a list of helpful tech definitions social networking resources that you might find useful.
Interesting Social Networking Resources
API. Application Programming Interface, or an interface (a program that allows the user to interact with the system) implemented by a software program to enable interaction with other software. Open APIs mean that outside developers can create applications to interact with the original program.
Beta. A beta version of an online tool, application, or software is the first version, or a work in progress, released outside of the development community.
Bellow. This is a niche social media community for freelancers, found at www.blellow.com. The platform allows you 300 characters per post and the ability to attach photos. It’s designed for freelancers to share and collaborate by joining groups and earn kudos for providing the best answer to a question. Post a question by clicking on the designated box, which colors your post pink.
Blogger. Found at http://www.blogger.com, this is one of the most popular blogging platforms on the Web. It is easy to use and hosts many popular blogs, such as John Harrington’s “Photo Business News & Forum.” The system is owned by Google and offers many search engine optimization tools.
Blogging. People often think of blogging as outside of social media. Reader comments and interaction with the blog writer are what make it a part of the social media realm. Newer platforms, such as Facebook and Twitter, have decreased the blog writer-reader interaction. But blogging is still an important part of developing a community. Having a blog, which has better search engine optimization than a static Web site, helps prospects find you. Blogs still are major contributors to the conversations in the social media world.
Expression Engine. Found at http://expressionengine.com/, this is an advanced technical blogging platform. Its Content Management System (CMS) is flexible, highly customizable, and advantageous. This platform is ideal if you need development flexibility. We recommend it for advanced bloggers with coding experience.
FMyLife. Spill the beans and let the world know the bad things happening in your life at http://www.fmylife.com. It’s funny, sad, and sometimes a little over the top.
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