Everyone in the world who has their own website should definitely be trying to rank in the search engines. Life doesn’t get any easier when you’re bringing in thousands of visitors per month without doing anything. If you want to have a lot of success you need to make sure you pick out the right keywords. Sometimes it’s hard to do everything manually, so we’re going to look at why you should be using keyword tracking software.
Need for Keyword Tracking Software
Which one will you choose?
There are lots of different options you have available to you and each one does more or less the same thing. If you’re completely stuck you should check out Serpfox. The reason it’s a great tool to start off with is because it’s free for the first 10 keywords. If you need to track more than 10 keywords you will eventually have to upgrade to a premium version, so let’s look at why you might want to do it.
Everything is in one place
When you’re trying to track keywords you want to keep them in the same place. It will make your life so much easier because when you want to find out where you’re ranking you can look at one website and you have all the information you want. When you keep them in a spreadsheet it takes forever to enter them manually into the computer to see where you are in the search results.
Never lose any keywords again
How many keywords have you thought about using only to completely forget what they are before writing them down? It’s probably happened more times than you’d like to remember, but when you use keyword tracking software it won’t happen again. As soon as you think of a keyword you can just enter it and you’re done. You might eventually find lost keywords at a later date, but you’re better having them available when you need them.
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Your rankings are updated regularly
The search engines change all the time, so if you try to track your rankings manually you better be prepared to do it regularly. You won’t need to do anything when you use software because your rankings will update automatically. It means you can check them once per day and forget about them. When you log in you will get to see if you’re moving up or down, plus if anything drastic happens you will know get to know there is a problem straight away.
Know what to concentrate on
Because you see the rankings moving up and down every day it means you will know what keywords to concentrate on. If you suddenly end up at the top of the second page for a certain keyword you will probably want to help it reach the first page. If one of your main keywords starts falling behind you can build more backlinks and help it move back up.
It’s highly motivating
When you keep seeing your rankings improve it’s one of the best feelings in the world because you know there is money at the other end of the rainbow. You will obviously see them drop too, but you will just be happy you know what is going on if that happens. Wait until you log in and each keyword is sitting on the first page because you will probably jump around with joy.
Jenny Wadlow is a part of Rank First, a company offering SEO services in Melbourne. Being tech savvy, she is well versed with the latest technological advancements. You can catch up with her on Twitter @JennyWadlow.
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