Creating a great Facebook cover image for your timeline is very important to maximizing the potential value of your Facebook timeline to your business or brand. In order to reach out to as many potential customers as possible, and foster as strong of a connection as you can, you’ll want to grab their attention right away.
Facebook Cover and Timeline Tips
If you use your Facebook timeline well, it’s a great way to boost your brand loyalty and keep your customers checking back for more information. That can be extremely valuable as a company. Over at Tech Hive, they provided some of the top tips for improving your Facebook Cover and timeline.
1. Be Creative With Your Cover Photo
They suggest that you consider doing some crazy, creative stuff with the cover photo. You might consider inserting the profile picture for your timeline into the cover picture so that they mesh up and form a combined image. There are many creative ways to do this, so you should check them out online and see what you can come up with. This is one way to get visitors to spend more time on your Facebook timeline, which can only be good for your company and branding. You can also use tools such as 123Covers.net – FB Cover Creator
2. Share Interesting Content
You should also try to share interesting content, such as videos and photos. Much like your cover photo, the more interesting they are, the more time people will spend looking at them. They’ll also be more likely to share them. That puts more eyeballs on your company page, and from there it’s all about driving that traffic to wherever it benefits you the most.
3. Capitalize on Traffic
It’s one thing to get a lot of people to spend time on your Facebook timeline due to having a great cover photo or intriguing content. However, if you don’t do anything with that traffic, you haven’t really gained anything. Make sure that you have a game plan and then execute it. That means that you should have a goal in mind for each customer who visits your Facebook timeline page. Are you trying to get them to buy something or simply change the way that they think about your company or brand? Make sure that your timeline cover photo and content speaks toward that goal.
In addition, you should know what you are hoping to get them to do. Do you want them to click on a tab on your Facebook timeline or do you want to get them onto an external site? There are cases to be made for different approaches, so the most important thing is to make sure that you have a plan in place and follow it. As long as you have a reason for everything that you are doing with your Facebook timeline, you are giving yourself a good chance to be successful.
4. Consult With Others
It’s usually a good idea to put a few heads together and see what different ideas you can come up with. You want to create a Facebook timeline cover photo and content that will appeal to a large percentage of people. As a result, make sure that you are getting varied opinions so that you’ll be able to gauge different reactions. You’ll be amazed how many great ideas come out of group conversations, as well as how many mistakes you can avoid when a few people look over the content and plan. This will be a valuable step in getting the most out of your time spent trying to promote your company or brand on Facebook.