So, you’ve created a Facebook page for your business, you keep it regularly updated and you’ve got a couple of followers. But why isn’t your all singing, all dancing page attracting new business? Well the possibility is that you’re neglecting some of the most important people in social media today: mobile users. Quite frankly they are some of social networking’s biggest fans, and your business is dead in the water if you ignore them.
Research has shown that the average person checks Facebook 14 times a day and spends two and a half minutes posting, replying, sharing and liking items on their news feed every time they log on.
If you know how to make the best of your business on Facebook then you could find that the average person spends their two and a half minutes sharing and liking your page, helping you to generate more business.
Not sure how to do it? Well here are a few marketing tips to give your business a boost.
Facebook Mobile Marketing Tips For Small Businesses
Facebook has recently rolled out some new features that will really help small businesses, and this is one of them. ‘Nearby’ is a product that acts as a virtual local guide, by using your friends’ check-ins, likes and tags to recommend places of interest. Simply set up Nearby, create a location for your business and then encourage your customers to check-in, like and tag themselves at your premises.
Give your customers more
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If you want to attract more customers then make them an offer they can’t refuse. Facebook Offers gives you the choice of three types of virtual coupons to give your customers. Choose from in-store only, in-store and online, or online only depending on which one suits your business needs best. The in-store option then allows customers to redeem the offer by showing the coupon on their smartphones. It’s simple to set up and if you’re already using Facebook Ad Manager as part of your social network then you’ll find it even easier to get started.
Promote, promote, promote
It can be disheartening to keep updating your Facebook page when only a handful of people see your posts, but remember that it can take time to build up social media momentum. For those of you that a want a helping hand try using Facebook’s ‘Promoted posts’ service. This tool turns your posts into an ad that appears on users’ desktop and mobile news feeds, even if they don’t follow you. Again, you’ll find it even easier to set up if you’re already using Ad Manager.
Facebook really should be an important part of your social media marketing arsenal. It’s so easy to get great results that there really is no excuse for not using it to its full potential. Some websites can be confusing to navigate and get the best from, but Facebook is so simple that you won’t find yourself searching for the IT support number. So go on, stick a rocket under your Facebook page and really blow your customers away!
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