What in the world are the people searching for? – The Internet has truly made everything easier. From places, to people, gadgets and other stuffs, you will surely find what’s hot over the internet. People talk about the hottest topics and what they wanted on different social media sites which makes it easier for companies across the globe to forecast the demand on a certain product or service. The simple conversation of two friends via Facebook or Twitter can immediately spark the interests of many thus, making them realize that they wanted the same thing and so, the demand for that thing will soar high. What the companies will do is take an immediate action to give what the customers want. But to know what is trending in the market not only benefits the manufacturing or service company providers but also bloggers who benefit from knowing the market’s current trend.
The primary aim of bloggers is to drive traffic into their websites and making it known to the world. By knowing the current trend, they’ll have an immediate inkling on the topics they should write about in order to drive a huge amount of traffic. Also, by doing such, it increases the chances of having their links or pages as the top results on several search engines.
Are You In or Out?
“Google Trends” is a free tool created by Google to help company owners and bloggers as well to determine what is trending in the market at present. This tool provides complete information about the hottest items across the globe with charts and graphs to support. Launched in May 2006, this tool has been very useful to company owners and bloggers in forecasting the demands on products or service and in creating articles that will surely drive traffic into their websites. With Google Trends, you can even see how popular a website with related demographic information thoroughly estimated by Google.
Know What is Trending
Google Trends plays a very significant role in driving traffic to online writers and bloggers’ websites. It is a very powerful tool which helps writers and bloggers to know the kinds of articles or entries that they should write in order to attract the readers’ attention.
Google Trends benefits writers and bloggers through the following:
- Determining the hippest, hottest stuff in the market. Through its hot feature, Google trends can be used in determining the hype in the market. Writers and bloggers will identify the topics most people talk about, which gives them an idea about their next article or entry.
- Providing a 24-hour graph of search volume. Google Trends provides an almost accurate estimate of the numbers involves in determining the trends in the market.
- Determining the most searched key terms. By knowing the most search key terms, bloggers and writers are able to identify the words that they should mention in their articles to increase the chances of people landing into their websites.
Digging Deep
On the other hand, Google Trends is fairly easy to use. Go to www.google.com/trends/.
Since I’m a bingo enthusiast, I’d like to know what’s happening in the new bingo sites industry.
Hit that “Search Trends” button; if you’re too lazy, go press Enter instead.
Voila. Typically, here are the results that you’ll see afterwards. As you can see, Google Trends features a lot of categories about the search query you entered. Notice that the keyword, “bingo” is often searched in the UK, especially in Manchester. You might have run out of ideas; read through the recent news and you can relive an issue with a simple difference in the angle of the article.
Since bingo is popular in the UK, let’s tweak the settings a bit. You can change the region by selecting from the drop-down menu on the upper right corner of the screen. Moreover, get more specific results by changing the date on the right corner of the screen, indicated by the arrow below.
Ads by Google
Check out the sub regions below; you can see where the audience is prominently coming from in the UK.
The picture below is a graph showing the trend of searches for the term “bingo”. Look at the right side; you can click on “More news results” so Google can dish out news stories limited to the region you selected and the time frame you chose a while back. Pretty nifty eh? This would be great for researches on hot topics and history digging for trending issues; all hail Google!
Below is a glimpse of the news search results. Refine the search results by clicking the links at the left corner of the screen; you can select from the latest news, to blog posts, and even the top stories during that year. Google can even retrieve data as late as the 1960’s!
Google Trends is a very effective tool in comparing search terms. The keywords that people type or search for at Google are identified which makes it easier for writers and bloggers to know the terms that they should incorporate into their articles or entries in order to drive a large amount of traffic.
Check out the example here; you can see how “casino” reigned supreme over “bingo” in the past few years. You can select a niche that would be more suitable for you or your brand.
Google Trends is absolutely a gold mine for bloggers, writers and company owners alike. When the information provided by this tool is properly used, you will definitely yield a good result even overnight. Google Trends is very useful and easy to use. Try it today to know what is trending and see the difference!
Author Bio
Alexis Trinidad is a freelance guest ‘blog-hopper’ for www.onlinebingofriends.co.uk. She’s into the guest blogging industry during work hours, and a bingo enthusiast during the wee hours of the night. Give some love via Twitter, @alxofalltrades
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