In the time and age of the over-the-top platform, you would find it weird when marketing experts advise you to invest in connected TV advertising instead. Why? Because it is still quite relevant. According to an independent study, if you look at the spending of American … [Read more...] about 5 Things You Need To Know About Connected TV Advertising In 2023
business strategies
5 Smart Cost Cutting Strategies for SMEs
As a small or medium-sized enterprise owner, you are likely incurring a handful of business expenses including direct cost of production and overhead expenses like taxes, insurance, and utilities. In other words, every penny counts if you want to increase the profitability of … [Read more...] about 5 Smart Cost Cutting Strategies for SMEs
Best Practices for Making the Most Out of Outsourcing SEO
Search engine optimization (SEO) is the mainstay of a successful digital marketing plan. It enhances the visibility of your website by pushing up the search rankings. Better visibility translates into higher organic traffic and conversions. It also takes your business ahead on … [Read more...] about Best Practices for Making the Most Out of Outsourcing SEO
Building a Modern Business: Why Technology and Strategy is Necessary
Many people choose to launch a business and learn the ropes along the way. However, if you want to ensure the success of your company, you need a strategy coupled with the utilization of innovative technologies. Creating a professional image and maintaining high standards of … [Read more...] about Building a Modern Business: Why Technology and Strategy is Necessary