In the world of sales and marketing, strategies are categorized by their position in the sales funnel. Among these strategies, one that stands out for its critical role in driving conversions is bottom of the funnel marketing. This approach focuses on the final stages before a … [Read more...] about What Is Bottom-of-the-Funnel Marketing?
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A Comprehensive Guide to Marketing Your New E-Commerce Website
Creating your own e-commerce business is a difficult thing to do for a litany of reasons. There are, however, some ways to make this process a little bit easier. For example, learning how to market your website more easily could be a great way to take a little weight off your … [Read more...] about A Comprehensive Guide to Marketing Your New E-Commerce Website
Elevating Your Game’s Presence: The Strategic Role of Influencer Marketing in the Gaming Industry
In the competitive arena of PC and console gaming, standing out in the market is increasingly challenging. This is where influencer marketing becomes a game-changer, offering a fresh and effective approach to game promotion. Influencer marketing in gaming not only boosts … [Read more...] about Elevating Your Game’s Presence: The Strategic Role of Influencer Marketing in the Gaming Industry
How to Build a Strong Business Identity with Marketing
Building a strong business identity is key to success — and you need good marketing to do it. Since 2010, global advertising and marketing spend has been increasing (Statista). Yep, that’s right. Year after year, businesses are spending more money than ever on their … [Read more...] about How to Build a Strong Business Identity with Marketing
Blending Technical and Content-Centric Approaches to Digital Marketing
Digital marketing approaches continue to evolve and there's always some friction between the new forms of marketing and the 'tried and true' marketing methods. However, most marketers believe that blending technical and content-based strategies is key to creating an effective … [Read more...] about Blending Technical and Content-Centric Approaches to Digital Marketing
5 Things You Need To Know About Connected TV Advertising In 2023
In the time and age of the over-the-top platform, you would find it weird when marketing experts advise you to invest in connected TV advertising instead. Why? Because it is still quite relevant. According to an independent study, if you look at the spending of American … [Read more...] about 5 Things You Need To Know About Connected TV Advertising In 2023
Effective B2B Marketing Strategies To Grow Your Business
B2B marketing strategies are ever-evolving; people are learning and creating new ones daily. But not every strategy works as intended, some fail miserably, and some help you get great results. Experience and knowledge are the things that back strong strategies. In this guide, you … [Read more...] about Effective B2B Marketing Strategies To Grow Your Business
4 Tips For Personalizing Marketing Campaigns To A Tech-Savvy Audience
People are always on the Internet—working, networking, or simply having fun. The wide array of online information not only helps drive away boredom or aid research but has also reduced the average audience’s attention span to around 8 seconds. Currently, people are becoming … [Read more...] about 4 Tips For Personalizing Marketing Campaigns To A Tech-Savvy Audience