Social media sites like Facebook and Twitter are changing the face of business in simple, effective ways. In this post, we’ll take a look at how to generate leads using Facebook and Twitter, two most popular social media platforms.
Generate Leads Using Facebook
1. Create a page for your business
Once you’ve created a page, ensure that you share links on the wall. You can use your website(or blog) content to do this and it works great when you’re trying to market a product. The moment a visitor clicks on the link, he or she will be directed to your site for more information.
2. List a number or an email address for people to get in touch with you.
Messaging should also be activated on Facebook so you don’t miss out on any leads.
3. Keep it simple
Research shows that even a simple ‘like’ on your page or product, works wonders for word-of-mouth- advertising and to create buzz. Do use the ‘follow me’ and share button and you can even offer freebies and special gifts for quizzes, events and other happenings that you can easily conduct online.
4. Don’t let them leave
Despite best intentions, users may lose interest once they are directed to another page. To bypass this step, see if you can find a way to generate business using the leads on Facebook. For instance, use the Welcome app that gets visitors to fill an offer form soon after they’ve liked your page. A lot of people may consider this annoying, though, so exercise caution if you are planning to use this.
Generate leads using Twitter
1. Get active
Don’t just add the link to your website on your Twitter page but see if you can make something that is target specific to visitors from the mini-blogging site. A landing page thus created can go a long way to create buzz and business. After this, ensure that your tweets include a word from the lead words and this will help users decide if they want to take it further.
2. Get talking
Twitter is current and so are the topics on it. Ensure that you get on the chats that take place at a particular time and day every week. The hashtags used in these conversations area great way to learn if your industry is growing.
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3. Go exploring
Use the free and efficient Twitter Search to look for what people are saying about your business. If you think you have a good lead, get talking, share information and maybe it will convert to something worthwhile for all parties involved.
4. Get blogging
The accepted idea is that enterprises with businesses have more followers on Twitter than those enterprises that don’t. Use the information of your blog to generate leads on Twitter by linking both.
5. Get regular
Don’t tweet because you have to but instead, make it interesting. Also ensure that your tweets stay in people’s consciousness by being regular about it. If your tweets are fun, people might even re-tweet them, which is good news.
6. Get short
The number of characters need not hamper your style of writing just like the number of users need not all be good. You can use tools to weed out spammers from your followers’ page.
7. Go visual
Why not try video so people know that you are sincere and legit?
8. Get connected
Add your blogs and sites to your Twitter page so more people can read the feeds.