We all know that keywords still hold the key to ranking on the first page of Google. Most keyword tools in the market including Google Keyword Planner offer a platform to search for keywords and analyze which ones work best for your website. If you are not well versed in the field of SEO or you are a newbie, you may still be faltering in your keyword strategy. HitTail is a tool that promises to make the search for the right keywords easier for you.
By analyzing your website traffic, HitTail suggests keywords that you should focus on to target organic traffic. In this post, we take a look at how HitTail works at helping you discover the right keywords to rank for.
Finding the Right Keywords with HitTail
Knowing what keywords to rank for is crucial to your SEO strategy. If you open up Google Analytics and drill down to the section that displays your keyword traffic, you’ll find that a vast majority of your keywords are hidden in the (not provided) section.
HitTail automatically imports your Google keywords on a regular basis and gives you access to all the keywords that people are using to discover your website on search. Now that you know what your readers are searching for, you can target them using the keywords suggested by HitTail.
The benefit with HitTail is that is shows a visual chart of the long tail keywords that make up the core search traffic.
BONUS: You can also sign up for a completely free 7 part email crash course on how to make use of Long Tail Keywords in your SEO.
After you create your HitTail account, you will be required to connect HitTail to your Google Webmaster account. The website offers step by step instructions to add the tool as a new user in your webmaster. This will take a minute or two of your time, and once that's done the HitTail servers will start populating your most popular keywords and suggestions on its dashboard.
The HitTail Interface
There are 5 primary tabs on the HitTail dashboard.
Suggestions: On this page you will see a list of actionable keywords that you should target. A 5 star indicator next to each suggestion tells you how powerful the suggestion is. The page also lets you move items to the To Do section so that you can keep track of the keywords you need to work on. You can also order a custom made article written by professional writers on that specific keyword suggestion for $19.
The content will be around 400 words and will have a turn around time of 2 to 3 days. You must include details such as name of the article and keyword to be targeted along with a category, goal and description. A sample post is also available for preview before ordering.
To Do: The To Do tab is where you place all the keywords to want to target for your next post. This section is initially empty. To move a keyword suggestion to the To Do page, you just have to click on the keyword in the Suggestions page. Once the article moves to the To Do page, you can order an article, write it up yourself and check the box when it is completed.
My HitTail : This section shows a visual display of your top 10 keywords which are in yellow followed by the long tail keywords which are in green. A number inside the bar indicates how many search hits contain that particular keyword. You can also see at a glance the relationship of your top 10 keywords as against your long tail keywords and the number of unique keywords that are on your website.
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Keywords : This tab displays all the keywords that people searched for and came to your site. If a keyword has been suggested by the tool for you to work on, you will see that highlighted with an orange check mark on the Suggestions column.
Articles : You can order an article from here or view the status of the articles you ordered.
No matter which page you are on, you can order a custom article. You can also view short helpful videos on how each page of the tool works. If you want to analyze your keywords more deeply, you can make use of the Export to Excel link to download your keywords and perform further analysis. HitTail also gives you the option of receiving new keyword suggestions weekly via email.
How to Increase Blog Traffic with HitTail
The HitTail team offers plenty of great advice on how to increase blog traffic with the tool. The first thing you need is great content and HitTail helps you find the right keywords to create that content.
- You can use the suggestions in the tool to create some fantastic content around it by creating a blog post or a dedicated web page.
- The second option is to make use of the 1-click offer to have professional writers write a keyword focused article for you.
- The final approach is to use the keyword suggestions for link building purposes. HitTail has a video covering this approach here.
By knowing your “not provided” keywords and having the ability to view only the most promising, valuable keywords, you can focus on driving targeted traffic to your website.
How Effective Is HitTail?
In my use of HitTail, I discovered many keywords which were useful, but there were also many others that were already used. You still have to carefully search through the suggestions and pick ones that are appropriate, but that task is neither time consuming nor painstaking. Because HitTail shows you the long tail keywords that have high search and low competition, you can spend more time focusing on writing content that matters.
As far as the professional writing service goes, I did not take up one, simply for the fact that a 400 word article can never be authoritative enough. Google keeps emphasizing how much you need to write for your readers and I doubt a 400 word article is going to cut it. The service is also expensive when compared to services like Text Broker, where I have able to get consistently high performing articles of over 1000 words for around the $20 mark.
Unlike Long Tail Pro, HitTail does not offer options to see average monthly searches, CPC and other metrics. You’ll have to simply go by the Stars to know how valuable a suggested keyword is or combine it with other tools for more insight. Availability of more details on the dashboard would certainly make the suggestions more convincing for users.
Some other drawbacks of HitTail include an automatic upgrade to a higher plan when you cross the traffic limit and severe limitations in the basic package. However, if you are a blogger, you have a chance of winning a year’s free subscription to the Pro plan if you apply and are accepted to write a free review of the tool. On the plus side, HitTail lets you analyze your keywords in depth by importing them to Excel. Plus you can use HitTail on any number of domains although this might get expensive if you have a high traffic site or two.
Finally we come to the price point of HitTail. The basic version costs $9.95 a month while there are plans for a Pro version ($19.95), a Business version ($39.95), and an Agency version ($79.95). The basic version has some restrictions in its features. You cannot get multiple language support, order custom designed articles, export your keywords or receive email alerts for keyword suggestions.
HitTail certainly offers an interesting perspective on how you can increase blog traffic to your website. It certainly lays down the road map where you need to focus to drive traffic to your blog. If you are interested in learning more about keywords that Google Webmaster is depriving you of, sign up for a trial version of HitTail and see the results for yourself.